Steve Conine co-founded Wayfair with Niraj Shah in 2002. Steve leads the many innovations that give Wayfair a technological edge in the online retail business - from the development of architecting software systems to leveraging next-generation technologies such as augmented reality and artificial intelligence. Prior to that, Steve was a co-founder, board member and Chief Technology Officer of Simplify Mobile. Before starting Simplify Mobile, he served as Chief Operating Officer for the London office of iXL, a publicly traded global technology consulting firm. Steve also previously co-founded and served as a top executive of Spinners Incorporated, an IT services firm, which was sold to iXL in 1998. Steve is a member of the Board of Directors for CarGurus, a leading global online automotive marketplace. Steve holds a B.S. in engineering from Cornell University, and lives in Boston, Massachusetts with his wife and three children.

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Sara Castellanos covers emerging technologies such as quantum computing, artificial intelligence and augmented reality for The Wall Street Journal’s CIO (Chief Information Officer) Journal in New York. She previously led technology, startups and venture capital coverage at the Boston Business Journal. Prior to that, Sara spent four years covering politics in Aurora, Colorado, where she won awards for her reporting of the 2012 movie theater shooting. She graduated from the University of Denver with a bachelor’s degree in journalism.


Rafeh Masood is SVP and Chief Digital Officer at BJ’s Wholesale Club. He joined BJ’s in May 2017 and is responsible for driving the company’s vision and strategy for its e-commerce and omnichannel efforts. Masood oversees the digital technology portfolio along with the programs and initiatives that drive sales, showcase value and enhance convenience for members. BJ’s has recently expanded its offering of convenient online shopping options for members including Shop BJs.com – Pick Up in Club, Add-to-Card digital coupons, same day delivery, and the BJ's mobile app

Prior to BJ’s, Rafeh served as Vice President, Customer Innovation Technology at Dick’s Sporting Goods where he was responsible for store systems, strategy and applications, eCommerce, mobile, collaboration tools and emerging technologies across five retail brands. Previous roles included Vice President of Integrated Retail Solutions at Sears Holdings, Chief Procurement Officer and Head of Facilities Management at BAWAG PSK along with managing e-Sourcing programs and customer relationship management for several retail clients while at GNX (now Agentrics).

RIS magazine named Masood as one of the top ten movers and shakers in retail in 2017 and a pacesetter in retail technology in 2012.

Lee McCabe is Vice President of North America at Alibaba Group. As head of the company’s North American initiatives, McCabe works closely with all verticals to set the course for how to best utilize Alibaba Group’s ecosystem of brands and services. An expert on the Chinese consumer and ecommerce, McCabe helps U.S. companies understand and maximize the massive opportunity in the Chinese market.

McCabe has built his career at some of the world’s most influential technology companies including Facebook, ebay, and Expedia. He was the first Global Head of Travel at Facebook, responsible for tailoring the colossal social network and media company’s relationships with the travel industry. At Expedia, McCabe held various market management positions, overseeing regions from APAC to North America. McCabe holds an MBA from the Warwick Business School in business management and an MA from Sheffield Hallam University in media.


Suzy Ross is a Senior Advisor to Kurt Salmon, part of Accenture Strategy.  Suzy’s area of expertise is working with retailers to navigate organizational wide transformation around customer profitability (shopkeeper to customerkeeper™) by harnessing the power of customer analytics.   Particular areas of focus are designing next generation loyalty programs and customer engagement strategies – orienting the business around individual customer P&Ls.  Prior to joining Accenture Strategy, Suzy was Founder, CEO and Creative Director of a premium denim brand, CMO of premium beauty retailer SpaceNK, led retail at brand consultancy Wolff Olins and has consulted extensively to fashion and health and beauty retailers.