Conference Schedule

Friday, December 7, 2018

Located at the MIT Museum, Second Floor

6:00 PM - 8:00 PM: Welcome Reception: Friday Founder Night

  • Keynote: Leslie Voorhees Means, Co-Founder and CEO of Anomalie

  • Keynote: Maggie Winter, Co-Founder and CEO of AYR

  • Moderator: Kit Hickey, Co-Founder Ministry of Supply


Saturday, December 8, 2018

All events located in the MIT Media Lab, Sixth Floor

9:00 AM - 10:00 AM: Registration & Breakfast

10:05 AM - 10:35 AM: Opening Remarks

  • Suzy Ross, Senior Advisor at Accenture Strategy

10:40 AM - 11:20 AM: Panel 1 - Experience

  • Panelist: Nick Wilkoff, VP of Marketing & International at L.L.Bean

  • Panelist: Alina Roytberg, Co-Founder of fresh

  • Panelist: Jennifer Joyce, VP of Marketing for Follain

  • Moderator: Lee Moreau, VP of Design at Continuum

11:25 AM - 12:05 PM: Panel 2 - Convenience

  • Panelist: Jake Stewart, Head of US eCommerce Sales for the Kraft Heinz Company

  • Panelist: Elyse Burack, Head of Integrated Marketing and Brand at Boxed

  • Panelist: Chistoph Stark, Vice President of Supply Chain North America at Wayfair

12:05 PM - 1:20 PM: Lunch & Start-Up Expo

1:20 PM - 2:00 PM: Panel 3 - Transparency

  • Panelist: Nicole Browning, Sr. Marketing Program Manager of “For All” Initiatives at REI Co-Op

  • Panelist: Dr. Leonardo Bonanni, founder and CEO of Sourcemap

  • Panelist: Sarah Nagle Parker, Director of Research & Insights for VF Corporation

  • Panelist: Sasha Calder, Director of Sustainability at Beautycounter

  • Moderator: Bethany Patten, Lecturer & Senior Associate Director of the Sustainability Initiative at MIT Sloan

2:05 PM - 2:35 PM: Keynote

  • Lee McCabe, VP and GM of North America at Alibaba

2:35PM - 2:50 PM: BREAK

2:50 PM - 3:30 PM: panel 4 - Communication

  • Panelist: Jaime Mahoney, Senior Director of Brand & Product Management at Keurig Dr. Pepper

  • Panelist: Gillian Meek, President of Keds

  • Panelist: Jennifer Fisher, Founder and Creative Director of Jennifer Fisher Jewelry

  • Panelist: Caroline Kibler, SVP of Marketing for Spindrift Beverage Company

  • Moderator: Monisha De La Rocha, partner at Bain & Company

3:30 PM - 3:45 PM: Break

3:45 PM - 4:25 PM: Keynote Speech

  • Rafeh Masood, Chief Digital Officer at BJ's Wholesale

4:30 PM - 5:30 PM: Closing Keynote

  • Steve Conine, Co-Chair & Co-Founder of Wayfair

  • Sara Castellanos, Tech Reporter at WSJ

5:30 PM - 6:30 PM: Networking Cocktails

*Note: Schedule is subject to change