Beyond the Screen Expo

The MIT Beyond the Screen Expo featured a variety of innovative technologies within the Consumer Goods and Retail space touching on AR, the maker revolution, and blockchains possible implications. 


aila technologies

Aila Technologies helps retailers create exceptional in-store shopping experiences. We’ve created a suite of retail devices and scanning software that is redefining retail hardware as engaging, intuitive and immersive for sales associates and customers alike.



Celect is a cloud-based, predictive analytics SaaS platform that helps retailers optimize their overall inventory portfolios in stores and across the supply chain, resulting in double-digit percentage revenue increases. This groundbreaking advance in machine learning and optimization allows retailers to understand how an individual customer shopping in store or online chooses from an assortment of products, revealing true demand. The technology builds on a fundamental advance in customer choice modeling called by MIT’s Computer Science and Artificial Intelligence Laboratory one of the 50 greatest innovations it has ever produced.


Wayfair VR

The Wayfair Next Research and Development Laboratory is located at the company’s Boston headquarters. Wayfair Next is dedicated to accelerating the shift to online shopping by improving the visualization of products through first-party technologies that will drive innovation in home furnishings and décor. Currently, the team is using novel 3D scanning techniques to digitize Wayfair’s vast catalog to be used for augmented reality, virtual reality and other applications. Wayfair Next represents Wayfair’s commitment to constantly raising the bar with technological innovation to create the best possible shopping experience for the home, adapted to how consumers shop today and in the future.


Memory Mirror

Memomi is the creator and patent holder of the Memory Mirror®, an award winning Digital Mirror platform that is revolutionizing the way people shop today. Through artificial intelligence, virtual reality, and augmented reality customers can virtually “try on” products such as clothing,eyewear, footwear, accessories and makeup in real time without any of the inconveniences of the actual try-on experience. Moreover, there is an added benefit of capturing try-on sessions that can be reviewed and shared later on. Among Memomi’s clients are world renownedcompanies, such as Neiman Marcus, Luxottica, LVMH, L’Oreal, Sephora, Finish Line, Uniqlo and more.



Woobo Inc. is a children's educational technology company spin-off from MIT and Harvard. Our product is a smart companion robot for kids ages 4 to 9. We use artificial intelligence to create dynamic, personalized content that sparks imagination, promotes curiosity, and encourages positive social-emotional development.



Markable wants to commercialize all visual content. Powered by computer vision AI technology, Markable is the leader in fashion, multi-object recognition; and with unmatched speed and accuracy, they can turn any photo or video into a virtual shopping mall. Markable's Lens SDK and API help e-retailers improve conversions, reduce bounce rates and increase average orders and help publishers monetize their visual content and improve engagement.

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ministry of supply

What if the innovation was actually focused on making the experience of wearing the product better? Ministry of Supply was founded in 2012 to answer this question. We believe that clothing is both an expression of our identity and ideas, and an extension of the body, where form and function intersect. Our mission is to design and construct garments true to the form of the body, so we can unlock the body’s innate potential, leaving one truly unrestricted to focus on their daily pursuits.