Gone are the days of splashy TV placements and generic banner content; retailers today must communicate their brand image and unique value offerings on an individualized level. This increased emphasis on authentic connection both provides and requires extensive consumer data. The value of such data is fundamentally shifting the retail and CPG landscape, from new monetization strategies to the rise of direct-to-consumer companies.
JAIME MAHONEY serves as Senior Director of Brand & Product Management at Keurig Dr. Pepper. In this role, she is responsible for the $1B+ Green Mountain Coffee Roasters (GMCR) portfolio, and has turned the business around from double digit declines to +10% growth. Prior to leading coffee she spent two years building Keurig’s cold innovation platform. Previously, Jaime spent nearly a decade at PepsiCo. Jaime has her MBA from MIT Sloan School of Management and BS from Babson College.
GILLIAN MEEK is the President of Keds. In this role, she leads a cross-functional team which includes product creation, marketing, finance, sales and operations to deliver global growth for the Keds business. The Keds brand dates back to 1916 and, under Meek’s leadership, is forging a new future with a vision to become the most coveted women’s sneaker brand in the world. Prior to joining Keds, Meek led the product and marketing organization for Stride Rite Children’s Group. She has more than 18 years of experience with increasing responsibility in creating product and brand stories for brands such as Reebok, Timberland and Stride Rite. Gillian received her BA of Finance and Economics from the University of Western Ontario and her Masters of Business Administration from the F.W. Olin Graduate School of Business at Babson College. She is an active member of the Wolverine Worldwide Women’s Resource Group. Gillian lives in Newton, MA with her husband, two children and dog.
JENNIFER FISHER is the Founder and Creative Director of Jennifer Fisher Jewelry. A Santa Barbara, California native, Jennifer Fisher began her career as a wardrobe stylist. After ten years of dressing and styling Hollywood, Jennifer met her now-husband, Kevin, and they settled in New York City. In 2005, upon the birth of the couple’s first child, Jennifer began to look for a piece of fine jewelry that not only spelled his name, but also expressed her own personal style. Unable to find anything unique, Jennifer designed a piece with Shane’s name stamped on the front that she styled with a long, thick link gold chain. Jennifer Fisher Jewelry was born. Six years later, Jennifer expanded the brand with the launch of her brass collection. From large cuffs, statement chokers, and earrings to stackable rings, the brass collection allows her to offer her signature jewelry to a growing customer base at an accessible price point. In May 2014, Jennifer Fisher opened her flagship store on New York City’s lower Fifth Avenue.
Jennifer has been recognized for her accomplishments as a designer. In 2012, Jennifer was a top ten finalist in the Council of Fashion Designers of America (CFDA) Vogue Fashion Fund Competition. She became an official member of the CFDA the following year. In 2014, Jennifer was nominated for the CFDA Swarovski Accessories award. In 2016, she was honored with the Influencer of the Year Award at the annual Accessories Council Excellence (ACE) Awards. Jennifer received the Retail Innovation Award at the first ever Town & Country Jewelry Awards in May 2018. Most recently, Jennifer became an American Express Platinum Ambassador, serving as an advisor and giving exclusive insight to the new generation of Platinum card members.
CAROLINE KIBLER is the SVP of Marketing for Spindrift Beverage Company where she is responsible for strategy, marketing, and innovation, reporting to the CEO. Spindrift recently launched its first-ever integrated national brand campaign, supporting double digit business growth. Prior to joining Spindrift, Kibler led the smartwater® business, a $1 billion brand, at The Coca-Cola Company, launching smartwater sparkling among other major corporate milestones. While at Coca-Cola, she also held positions on the Diet Coke business and Commercialization teams. Prior to joining Coca-Cola, she held various brand marketing leadership roles with Evian natural spring water, Godiva chocolate, and Pepperidge Farm. These opportunities have afforded her broad experience in both traditional and non-traditional marketing, innovation, pr, partnership activation, and luxury brand marketing. She received her BS in Math from Vanderbilt University and has an MBA from Georgetown University. In her spare time, she enjoys traveling, trying new restaurants, reading, and live music.
MONISHA DE LA ROCHA is a partner in Bain & Company's New York office and a member of Bain's Private Equity, Retail and Consumer Products practices. She has over 10 years of industry and consulting experience including extensive private equity due diligence experience. Her focus is in retail and consumer products sectors including apparel, beauty and personal care, with expertise across channels. In addition to due diligence, she has worked closely with corporate clients on growth strategy, omnichannel transformations and leveraging consumer insights
Prior to Bain, Monisha worked in advertising at Ogilvy & Mather with a focus on digital strategy and analytics. She earned an MBA from the Kellogg School of Management and a BA in Economics and History from Northwestern University.