BEYOND THE #HASHTAG
EVOLUTION OF THE CONSUMER
From advanced consumer analytics to Instagram influences, technology is reshaping the way that brands think about customer engagement and redefining the path to purchase. In this panel we explore both the new avenues opened up on the customer journey as well as challenges and threats in today’s digital customer world.
Alexis Caldwell - Director of Affiliate Marketing at Reward Style
Nathan Isaacson - Global Ecommerce Senior Manager at New Balance
Katie Bach - Director of Global Strategy at Starbucks
Brooke Hartmann - Chief Product Officer at Rent the Runway
Sean Spillane - Managing Director at Kurt Salmon